Teen's PSA, "Distracted Driving - It's More Than - EndDD , while intentions are a good predictor of behavior, they are far from a perfect measure (p. 212). ). Affective response (general) scale. The females reacted more favorably to the message and content in the announcement than did the males; furthermore, males believed that punitive measures by law enforcement, such as getting ticketed or arrested, were more useful means of preventing unsafe driving ( findings are limited in that his research was concerned with participants ability to change the behavior of others, as opposed to modifying their own behavior. Drivers of all ages will be able to learn about the dangers of texting and driving with the use of public service announcements. Saving Lives, Protecting People, National Highway Traffic Safety Administration, states graduated driver licensing system, Federal Motor Carrier Safety Administration, Federal Motor Carrier Safety Administration and the Pipeline and Hazardous Materials Safety Administration, CDC MMWR Transportation Risk Behaviors Among High School Students Youth Risk Behavior Survey, United States, 2019, CDC MMWR Mobile Device Use While Driving United States and Seven European Countries, 2011, Governors Highway Safety Association Distracted Driving, Insurance Institute for Highway Safety Distracted Driving, World Health Organization Mobile Phone Use: A Growing Problem of Driver Distraction, National Institute for Occupational Safety and Health (NIOSH) Distracted Driving at Work, National Highway Traffic Safety Administration (NHTSA) Campaign Materials, Traffic Safety Facts Research Note: Distracted Driving 2019 (DOT HS 813 111), Overview of the National Highway Traffic Safety Administrations Driver Distraction Program (DOT HS 811 299), Transportation Risk Behaviors Among High School Students Youth Risk Behavior Survey, United States, 2019, Evaluation of the NHTSA Distracted Driving High-Visibility Enforcement Demonstration Projects in California and Delaware, Evaluation of NHTSA Distracted Driving Demonstration Projects in Connecticut and New York, Countermeasures that work: A highway safety countermeasures guide for State Highway Safety Offices, 10, Technical Advisory: Shoulder and Edge Line Rumble Strips (T 5040.39, Revision 1), Centers for Disease Control and Prevention, National Center for Injury Prevention and Control, Motor Vehicle Prioritizing Interventions and Cost Calculator for States (MV PICCS), What Works: Strategies to Increase Car Seat and Booster Seat Use, What Works: Strategies to Increase Restraint Use, What Works: Strategies to Reduce or Prevent Alcohol-Impaired Driving, Increasing Alcohol Ignition Interlock Use, Roadway to Safer Tribal Communities Toolkit, U.S. Department of Health & Human Services. Lennon, Rentfro and OLeary (2010) ValeneBummara,JinbongChoi, (2015) Exploring the Effectiveness of Distracted Driving PSA (Public Service Announcement). Cookies used to make website functionality more relevant to you. In his study, As part of RQ 1, some questions on the survey asked respondents to give their opinions regarding the PSA. Students who texted or emailed while driving were also more likely to report other transportation risk behaviors. Crash reconstruction reports showed the driver could not have been looking at the road for 8.75 seconds. define a fear appeal as a persuasive communication attempting to arouse fear, promoting precautionary motivation and self-protective action (p. 97). Its a powerful statement: children learn behavior from parents and its up to adults to be good role models while driving. Can a Public Service Announcement (PSA) help reduce the number of distracted driving incidents? Brennan & Binney, 2010 Tanner, Hunt, & Eppright, 1991 Public Service Announcement (PSA) - 46 Words - Internet Public Library Moreover, since they tend to be the target audience, young adults could be helpful in designing the content and messages in distracted driving PSAs. Therefore, some scholars argue that, rather than using scare tactics to persuade people, public health campaigns should focus more on instilling in audiences the belief that they are capable of exercising control over their health behavior and less on attempting to frighten them with fear appeals into ceasing, or not starting, deleterious health habits ( One of the biggest distractions, texting and driving, has tried to be solved in many ways. http://creativecommons.org/licenses/by-nc/4.0/, Received 20 October 2015; accepted 2 December 2015; published 7 December 2015. Many states have enacted laws to help prevent distracted driving. Write the claim you will present in your argument essay. There are no cellphones and no one takes their eyes off the road. After all completed surveys were collected, it was determined that seven of the surveys either had incomplete responses or belonged to respondents out of the 18 - 24 age bracket. Rogers, 1983 WASHINGTON U.S. Transportation Secretary Ray LaHood today released a new public service announcement (PSA) promoting the U.S. Department of Transportations Faces of Distracted Driving series, which has been viewed over 100,000 times since its launch in November 2010. Given the pervasiveness of handheld technology in our society, there has been growing concern about the risks involved with using such devices, specifically cell phones, while operating a vehicle. However, the results for that question were mixed in that the proportion of respondents who answered either somewhat disagree or somewhat agree were roughly equivalent. Additionally, it would be better if sample were larger. You can get the message from the website. the American public) to behave in a way that is socially desirable ( Seeing as both males and females have the capacity to engage in distracted driving and they are both included in the target audience of PSAs designed to discourage such behavior, it is reasonable to study how each gender responds to the social marketing messages they encounter. 'Stop the Texts. Stop the Wrecks.' to Help Reduce Distracted Driving Elissa Schee St. Augustine, FloridaWATCH: http://www.youtube.com/watch?v=_vB22cW1ZMYOn September 23, 2008, 13-year-old Margay Schee was riding home from school when a semi-truck slammed into the back of her school bus near Citra, Florida. All the videos on this list so far have focused on the problem. All Rights Reserved, National Sheriffs' Educational Foundation, Domestic Violence & Crime Victim Services, Inmate Health Care & Recidivism Task Force, National Law Enforcement Center on Animal Abuse, NSA Crisis Management & Communication Training, Occupant Protection/Child Passenger Safety. When asked if they knew someone who had been involved in a car accident, injured or killed as a result of texting while driving, 75.5% of respondents answered No and 24.5% of them answered Yes. Copyright 2015 by authors and Scientific Research Publishing Inc. Accidents caused by texting while driving result in over three hundred thousand injuries each year. Australias Traffic Accident Commission has developed a 45-second TV commercial to help drivers recognize just how far their car travels when they take their eyes off the road for a few moments. Joel & Dianne Feldman Springfield, PennsylvaniaWATCH: http://www.youtube.com/watch?v=dPrZCCjrFLsOn July 17, 2009, 21-year-old Casey Feldman was struck and killed by a distracted driver as she crossed the street in Ocean City, New Jersey. ). , approximately 20% of the car crashes involving injuries in 2009 were reportedly due to distracted driving. RQ 2: Do responses to the PSA differ according to gender? In other words, if an individual does not perceive the behavior depicted in a PSA to be dangerous or relevant to him/herself, the advertising message might be lost on that person. According to the National Highway Traffic Safety Administration, six percent of drivers involved in fatal crashes are distracted at the time of the crashes. In their review of numerous studies that have utilized fear appeals, ; How many accidents are caused by distracted driving each year? ). ). Source: National Highway Traffic Safety Administrationexternal icon, 2019, Sourceexternal icon: Transportation Risk Behaviors Among High School Students Youth Risk Behavior Survey, United States, 2019. Distracted Driving - We Save Lives This work is licensed under the Creative Commons Attribution-NonCommercial International License (CC BY-NC). Ask the driver to focus on driving. A reliable construct, it has a reported Cronbach alpha of 0.95 ( What does Florida do to prevent distracted driving? Hastings, Stead, & Webb, 2004: pp. National Highway Traffic Safety Administration (2011) argument_organizer4.rtf - Argument Organizer Choose one of He drove into oncoming traffic, and their vehicle was struck by a tractor-trailer. Texting is just too common to be stopped with only a PSA. Distracted driving is doing another activity that takes the drivers attention away from driving. Of course,PSA can help to reduce the number,of distracted driving incidents,but not to much.maximum 10%,because people can't still realize how dangerous it is,before they won't face the same problem.But we can see here second view of point.Maybe PSA can help reduce the number of distracted driving more,than 10% ?.. Yellman, M.A., Bryan, L., Sauber-Schatz, E.K., Brener, N. (2020). more likely to drive after drinking alcohol. U.S. Department of Transportation Releases Faces of Distracted Driving Public Service Announcement, http://www.youtube.com/watch?v=vjmlv1rbGKE, http://www.youtube.com/watch?v=rr7TfwtO17I, http://www.youtube.com/watch?v=NdQDTmKY0vY, http://www.youtube.com/watch?v=dPrZCCjrFLs, http://www.youtube.com/watch?v=VDKOiMSkLxY, http://www.youtube.com/watch?v=aG79X-hYJ_E, http://www.youtube.com/watch?v=Z6iCrZ4AIpw, http://www.youtube.com/watch?v=RcRTwKminbQ, http://www.youtube.com/watch?v=_pHBWyUQxx4, http://www.youtube.com/watch?v=_vB22cW1ZMY, Office of the Assistant Secretary for Research and Technology. ; Emphasize that texts and phone calls can wait until arriving at a destination. Again, there was a statistically significant relationship found between these variables (2 = 12.856, p = 0.012). On average, eight people are killed and one thousand one hundred sixty one people are injured due to accidents involving distracted drivers, particularly due to texting. altered the original Protection Motivation Model in their study of college students responses to fear- provoking messages about sexually transmitted diseases. ). If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance. Though The students in this sample reported that they did text while driving even though most students (44.1%) strongly disagreed that the PSA made texting while driving seemed more dangerous than it actually was. In their experimental study, LaTour & Zahra, 1989: p. 63 If you're in the driver's seat, try to avoid these altogether: Taking selfies. Efforts to reduce the prevalence of distracted driving come in all sizes, from government-run public awareness campaigns to guides for safety professionals on how to reduce distracted driving (and other types of distraction in the workplace) to reduce injuries and protect workers. Ricks proposal has the added benefit of dealing with the problem of phantom callsand pointing out how little drivers can be trusted to do whats right in the moment. This paper examines the impact that a public service announcement featuring a fear appeal to discourage distracted driving has on the perceptions and intentions of a sample (N = 102) of Texas State University students. For instance, U.S. Department of Transportation Releases "Faces of Distracted Driving To honor her brother's memory, Loren Vaillancourt has been using her visibility as Miss South Dakota 2010 to speak with schools and organizations throughout her state about the dangers of distracted driving. Seriously. 39% of high school students who drove in the past 30 days texted or emailed while driving on at least one of those days. ). ). It shows the real-life impact of distracted driving on victimsand the effect is profound. Beyond just debating its efficacy, past research has also considered what ethical issues can arise from the use of fear-based appeals in social marketing. Safe driving requires maximum attention because there are other users on the road. These individuals are more susceptible to media influence and are also more . Don't drive blind Watch on "Thank You" The ad discourages distracted driving by portraying three different drivers, each using a cellular telephone while driving, in what appears to be an everyday American setting. In line with past literature, males and females in this sample responded differently to the message, with females being more responsive. The goal of social marketing is to encourage changes in behavior that benefit the individual, community, and society at large ( Lennon, Rentfro & OLeary, 2010: p. 96 Sending a text message, talking on a cell phone, using a navigation system, and eating while driving are a few examples of distracted driving. First, with regard to descriptive characteristics, it was found that the sample was 42.2% male and 57.8% female. Can a PSA help reduce the number of distracted driving incid The Affective Response (General) Scale by A Public Service Announcement does have the ability to reduce the number of distracted driving incidents by bringing the population's attention to the issue. They may have paused for a bit, but they have since resumed. ). And, as The present study lacked a pre-test to compare students initial opinions to those after viewing the PSA. All students viewed the same PSA and were administered the same version of the questionnaire. Second, this age group appears to be at the greatest risk, at least statistically, of being involved in a distracted- driving car crash ( These statistics substantiate the claim that many young adults, by their own admission, are engaging in a very distracting behavior while driving. Can A Psa Help Reduce The Number Of Distracted Driving Incidents Claim In 2022, the U.S. Department of Transportation released the, In 2021, Congress provided resources to add distracted driving awareness as part of drivers license exams as part of the. An official website of the United States government Here's how you know. This cookie is set by GDPR Cookie Consent plugin. This video features a chorus of teenagers thanking their parents for teaching them how to tie a shoe, ride a bike, play hockeyand to text and drive. And phones arent even the biggest cause of distraction. Learn how to drive distraction away and get drivers to keep their eyes (and mind) on the road. The 30-second PSA, Get the Message, features clips from people who lost loved ones in distracted driving crashes and have spoken out through the U.S. Department of Transports Faces of Distracted Driving campaign. U Text. However, you may visit "Cookie Settings" to provide a controlled consent. Can a PSA help reduce the number of distracted driving incidents argumentative essay? Anderson, 1995: pp. ). The distractions comes from text messages, phone calls and radio. These cookies will be stored in your browser only with your consent. Thus, the final sample size in the study was 102 making the response rate for the surveys 93.5%. Laurie Hevier St. Paul, MinnesotaWATCH: http://www.youtube.com/watch?v=_pHBWyUQxx4On April 15, 2009, 58-year-old Julie Davis set off for a hike with her best friend in Rudolph, Wisconsin. Is the anti-texting campaign really effective? The response to their heartbreaking stories has been overwhelming and their efforts to build public awareness are helping to save lives. LaTour & Zahra, 1989: p. 61 In the United States, over 3,100 people were killed and about 424,000 were injured in crashes involving a distracted driver in 2019. Dahl, Frankenberger. 1) Social marketingits uses and appeals. This tactic is relevant to the present studys topic because, according to Choose one of the following questions to answer for the argument The AAA Foundation for Traffic Safety participated in a study that documents teens while driving. Lewis, Watson, Tay, & White, 2007 Florida has taken a number of steps to discourage individuals from driving while distracted, including enacting a number of regulations to do so. Nine people in the United States are killed every day in crashes that are reported to involve a distracted driver.1. Necessary cookies are absolutely essential for the website to function properly. Question: Can A Public Service Announcement Psa Help Reduce The Number ). ; The questionnaire focused mainly on the behavior of texting while driving because, according to the The data showed that 47.1% of students somewhat agreed and 16.7% strongly agreed that they were less likely to text while driving after viewing the PSA. These results are highly representative of normal driving populations, where most respondents have not been involved in a collision or received a moving violation within the past 5 years. There's a new public service announcement (PSA) being used to help educate drivers about the risks, dangers and consequences of texting while driving. (2012). Choose one of the following questions to answer for the argument essay in this module.Does our state do enough to prevent distracted driving?orCan a Public Service Announcement (PSA) help reduce the number of distracted driving incidents?Part OneWrite the claim you will present in your argument essay. In line with this research, ). Lewis, Watson, Tay and White (2007) Kelson died the next day. Believing Rogers model to be limited in scope, There are a few more forms of distracted driving that could cause an accident. Raising awareness through PSA's is one of the many helpful ways to allow drivers to focus their attention properly on the road. Approximately 15 percent of all motor vehicle . 2.2. ). Distracted Driving PSA's & Statistics - CellSlip These cookies ensure basic functionalities and security features of the website, anonymously. These cookies track visitors across websites and collect information to provide customized ads. The number of distracted driving incidents can be reduced by public service announcements. ). Its a great visual example of how even a quick glance away from the road can lead to a potentially serious incident. Part One Write the claim you will present in your argument essay. Currently, the main source of distracted driving is cell phones. The majority of people said that safety and PSA messages are useful, with some saying that they are more effective than other media. Distracted driving is defined as, any non-driving activity a person engages in that has the potential to distract him or her from the primary task of driving and increase the risk of crashing ( These projects increased police enforcement of distracted driving laws and increased awareness of distracted driving using radio advertisements, news stories, and similar media. This cookie is set by GDPR Cookie Consent plugin. . This theory, created by In addition to providing great turns of phrase like stupid death by smartphone, it also offers a common-sense solution (with no handholding required). Lewis, Watson and Tay (2007) Gozzi (2011) Course Number: Date: Can A PSA Help Reduce Distracted Driving Accidents? NHTSA, 2011 Lennon, Rentfro and OLeary (2010) This phenomenon, generally referred to as distracted driving, is at the basis of numerous new traffic safety laws and campaigns aimed at preventing car accidents and loss of life on the road. This cookie is set by GDPR Cookie Consent plugin. NHTSA leads the national effort to save lives by preventing this dangerous behavior. PSAs can provide first-hand accounts of distracted driving incidents and their effects on the people and also inform both adults and teenagers about the causes of distracted driving incidents, which would lead to a reduction of the number of driving incidents. Emily Reynolds, Cady's 17-year-old sister, is now an advocate against distracted driving and is an active member of NOYS, the National Organizations for Youth Safety.
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